Popago Hive Honey

Papago Hive Honey, a Phoenix-based honey company, is looking for a rebrand for their jarred flavored honey. These products are sold in supermarkets throughout the state, and all their ingredients are sourced from Arizona farmers. Papago Hive Honey aims for a distinctive logo that sets them apart from competitors on store shelves. The client needed packaging designs for several flavors, emphasizing their pride in their home state. The logo combines fun and pride, with the “Papago” typeface drawing inspiration from early Western culture and an outline of Arizona on top that allows for unique icons in the center. Each flavor maintains its visual identity while embodying the essence of the brand.